New Brand identity for the Food & Fun Festival. Done in collaboration with graphic designer Alexandra Bergmann. The festival has been a big part of Reykjavík's Restaurant scene for seventeen years and it was time for a fresh, new look.
The brief from the Festival coordinators was: "something very lively, colorful and jazzy!" I did loads of organic food illustrations that we paired together in three different ways, as three different courses in three different color palettes. Three various posters were printed on bus stops all over Reykjavík, flags and animated together into online banners and digital content.
We also did a new look for the Food & Fun menus for all sixteen pariticapiting restaurants where we used the illustrations on the front cover and emphasized on the yellow color for the inside pages.
We also teamed up with photographer Antonia Larusdottir for an overall feel on photographs for social media that would go well together with the new look and mixed our illustrated content onto her photographs for instastory videos and website content.